Online video has become an integral part of any online marketing strategy. In the past streaming video was seen as a novelty with entertainment value. Like a Celebrity believes online videos are more important than ever for your SEO and Social Media Strategy.
1. SEO optimized videos boost your search engine rankings, as well as your site’s credibility with major search engines. Videos increase your click through rates and decrease your bounce percentage, which is how quickly a person leaves your site after finding it. Google tracks all of these variables, so If people stay on your site to watch a video, then that can positively affect your CTR and bounce percentage rates.
2. It is much easier to tailor social contact using videos, and you can express a great deal of information in a short period of time with a well done video. There are many people who will not take the time to read a ten page tutorial; however, if you change that tutorial into a three minute clip with info-graphics, you will reach a much broader audience while also gaining an edge over your competitors who do not have an online video presence.
3. If any of your content goes viral and starts to spread all across the web, you will receive many thousands of inbound links from all over the web and your content will appeal to the greatest number of visitors.