With limited attention spans and screen space, "list" content gets more views mainly due to the attention grabbing power of the headline.
Most satisfied readers prefer list content over long paragraphs or essays. In fact, articles written in a list format are so popular that some websites/blogs focus on them exclusively, and the successful ones have no shortage of web traffic.
These types of articles are ideal for building authority showcasing your knowledge of a certain topic. If you're a b2b blogger or business, that's KEY.
The successful article-based websites feature lists, and succeed for the following reasons.
List headlines scream SEO. Words like “top,” “most,” and “best” are some of the most commonly-searched terms, and even though you’ll need to be think outside the box to distinguish your list from others, your headline can give you a strong SEO head-start.
The ideal length for a post is 300 words. A short, well-written list article is more likely to satisfy a reader than a detailed essay that covers a single topic in depth. You could probably find a list post detailing the reasons why online readers prefer shorter articles, but the main things you need to keep in mind are that your reader
a) is probably reading from a smartphone,
b) wants to make a decision as quickly as possible, and
c) is probably under a time crunch.
List articles essentially have an outline format, meaning that they have clear headings at each section. This means that a reader can skip the list items that don't interest them and go on to read the ones that do. Compare that with pages of unmarked paragraphs and you can see the appeal.
A good list article will keep readers interested and encourage them to explore your company’s website. In addition to increasing web traffic, list articles can serve as effective marketing tools that serve to inform, and ultimately increase, your customer base.
If you need help producing online content or are looking for creative ways to integrate keywords, links and other SEO friendly elements into your content, consult Like a Celebrity's copywriters by calling +1-917-512-6192 or visit their website!