Your SEO strategy directly impacts your website ranking.
If you're a business owner with a website, you probably know how important it is to get your website ranked on the search engines. Getting to Page 1 of Google can be an arduous journey.
Not getting the results you want? Maybe it's time to re-evaluate your SEO strategy.
A winning SEO strategy depends on three steps, all of which should be the foundation of a good website. Review and apply these steps to your website to set a good foundation for your SEO strategy.
END USER NAVIGATION EXPERIENCE
Your website is only as good as how well it allows others to navigate and consume information. The way you configure your website, be it your navigation menu, images or other media, is uber important. A good website must be user-focused and provide instinctive links to inner pages, useful tags and titles to create an overall positive user experience.
USEFUL AND VALUABLE CONTENT
Content marketing is vital to developing a successful SEO strategy. Your website should have useful content, maximizing your keywords and keyword phrases. Each web page should target specific keywords and phrases and be the main focus of the content on that specific page. After all, your rankings are directly related to how well your content matches search engine queries. Targeted and relevant keyword-rich content that remains focused should be your top priority.
Just like having more friends on Twitter or LinkedIn makes you look better, having more links to your website also makes you look better in the eyes of search engines. Link building, or the art of strategically building connections with other websites, is essential to growing your rankings. But, having more links is not enough. Link popularity is just the start. The quality of your backlinks is important. Create mutually beneficial links for best results.
Your website is an essential part of your overall market presence and has the potential to be one of your best marketing tools. Get the most of your website, and your online presence by building a website with a strong foundation based on intuitive navigation, useful keyword-rich content and quality back links.
If your website is lacking in one of these elements, let a professional step in and help you!
Like a Celebrity offers a full array of SEO services to help clients achieve their search engine marketing goals. Contact us today for a free consultation where we'll show you proven strategies that help our clients climb the ranking ladder!