Geographical targeting is a genius SEO tool used to zero in on the people who would benefit most from your products or services, a form of search engine marketing. Depending on the social media marketing tools you use, you can even use social media to help you qualify your leads and ultimately make more sales + conversions.
Here are 4 benefits to using geo-targeting.
1. ATTRACT TRAFFIC TO YOUR PHYSICAL LOCATION
Perhaps you have boutiques or store locations in three states. Consider coordinating a geo-targeted campaign to those areas where the population may already be somewhat familiar with your company. They have probably driven past your store. This is an opportunity to entice them to try your products or services.
2. SEASONAL MARKETING
Maybe you sell flip flops. This would mean your sales window of opportunity is during spring and early summer. Once the season for flip flops are over, the demand for your product decreases. Who needs flip flops during a blizzard? But with geo-targeting you can continue to market your warm weather flip flops to people who live in warm weather regions. Flip flops are suddenly a year-round purchase opportunity!
3. DEMOGRAPHIC TARGETING
If you sell a product or service that is geared to singles, geo-targeting gives you the ability to exclude regions and cities with more young families and married couple demographic. Some products make more sense in some regions than in others and with a little market research you can target the specific audience you desire.
4. TARGETING SPECIFIC COUNTRIES AND LANGUAGES
With geo-targeting you are no longer limited to just English or just the United States and Canada. The whole world becomes your customer. Depending on your industry, targeting certain countries or languages may mean more business.
To find out more about the sales and conversion tools we recommend to make more sales and conversions - contact us today!