Google doesn't favor low-quality websites that deliver poor value to readers or duplicated content, so they tend to rank those sites much lower on search engines. On the flipside, Google rewards the websites with unique, pertinent and high value content with stronger rankings.
Google’s main objective is to provide you with the most relevant info based on your searches. When Google decreases low quality websites, it promotes the websites doing it right - which is exactly what we want.
To improve your Google SEO indexing chances, offer content in different forms such as podcasts, videos, e-books, blogs, white papers and infographics. What this means to Google is that you are committed to providing useful information, in-depth reports or analysis of topics important to readers.
On the same token, avoid copying content just to keep new content or posts on your website. Most importantly, make sure that your content is relevant to your industry. Your content should make sense and have a natural place on your website. Unrelated, irrelevant content is just that.