Linking other websites to your website is called link building, and it can dramatically increase your website traffic and improve your search engine ranking - if done right!
Without even knowing, you can bury your website and tank all your search engine improvement efforts. These pitfalls can end up costing you lots of time, money and sanity - so proceed with caution and when in doubt, ask an expert about the best ways to steer clear of the most common legit tactics to increase web traffic.
DO NOT BUY BACKLINKS
The web is teeming with low-quality online marketing services promoting cheap backlinks. Tempting as it may be to spend a few bucks on a few hundred links to your site, these aren't what the search engines consider quality links—and they will penalize you. Once Google identifies a large portion of your backlinks to be from irrelevant, low-quality sites, they’ll penalize you with either manual penalties or ongoing algorithm updates that will ultimately lower your rankings. While legitimate online marketing services providers can help your site with quality backlinks that enhance your search engine optimization efforts, beware of the discount merchants.
AVOID BULK LINKING
Even if you're building quality backlinks, doing too much, too fast sends up red flags with the search engines. Instead of building your backlinks in large groups, space them out and build with consistency. Unfortunately, there are no hard and fast rules for how many backlinks you can build within a certain time period without becoming conspicuous (and it there are, Google is smart not to share them). If you're concerned about drawing the wrong kind of attention with your link building, consult with an online marketing services provider for advice on enhancing your search engine optimization with proper backlinking efforts to ultimately increase your web traffic.
RESIST REPEATING YOURSELF
Just as duplicate text is bad for website optimization, repeating yourself with your link building devalues your work—at least, as far as the search engine crawlers are concerned. Vary the anchor text among your backlinks and make sure that every link actually leads where the anchor text or surrounding content suggests.
Indiscriminately building links that all direct toward your homepage, for example, devalues them to the search engines. Just remember that whether you're enhancing your on-site search engine optimization or building backlinks to your site, duplicating your content and your efforts hurts—not helps—your web traffic.