Writing captivating and compelling content full of personality and value takes time and energy from your business, and what if none of that mattered because no one ever read it?
Using crafty search engine optimization (SEO) strategies is just as important as writing content that people actually want to read.
Crafting SEO friendly releases, blogs and articles can be a bit tedious for newbies, but once you wrap your brain around some basic SEO tactics, it can be much easier to execute.
Follow these 4 steps when content marketing for search engines a.k.a search engine marketing.
1. Write Effective Headlines
The headline is possibly the most important part of the entire article. If a reader’s attention is not caught within a matter of seconds, most likely they will not read the rest of the content. Similarly, search engines highly value this component of your content. You should not only seek to write a provoking, relevant headline for potential readers, but also include appropriate keywords in the headline for effective search engine marketing. Doing so is an essential element and effective first step in optimizing your blog or article.
2. Ensure the Article is a Proper Length
Do not write only a paragraph or two for a blog post or an article. Search engine optimization guidelines dictate that the length of the content should ideally be no less than 300 words. If your content is not long enough, search engines will not assign significant value to the post or page.
3. Utilize Keywords in the Body
Your content should not only have a clear topic, but also a close selection of highly relevant keywords. Once you have inspiration, be sure to identify proper keywords that, more often than not, will naturally flow as part of the main body of content. Every blog post or article should have a few keywords that tie into the essence of the piece. Effective search engine marketing content looks natural and seamless, not forced. Much like critical readers, search engines can identify optimization techniques when they are overused. In which case, neither will value your content.
4. Make Use of Metadata
Make sure that all of your blogs and articles maximize meta title tags and descriptions. When your blog or article title is written in accordance with search engine optimization guidelines, including the 70 character limit and incorporating essential keywords, your title tag is essentially done. The descriptions do not play much of a role in how the page will rank, but it plays a significant role in how the page appears to readers and whether or not it generates clicks. Rather than counting on search engines to select snippets of your content, you can write brief, 1-2 sentence summaries that incorporate your keywords. This helps ensure the message you want to convey, and the keywords essential to your search engine marketing, take center stage.
Like a Celebrity clients enjoy an all-in-one online marketing software allowing you to post blogs, articles, releases, announcements, news, deals, and events on a local PR newswire, making the process of getting ranked for targeted keywords much less stressful, more affordable and far more gratifying than any other seo company. Our approach is simple, unique and proprietary.
Contact us for a free consultation today!