New audiences who have needs that you can fulfill and cash in on.
If you want a business that is global and makes money 24/7... you need to focus on your website traffic. Period.
If your business exists online fully or even just partially.... you need website traffic. If you have nothing on your website, no one will go there. If you want people to find your site via search engines, like Google, Bing or Yahoo!, you need SEO.
And if you need website traffic and SEO, you need original content.
Give them a reason to visit your site. Start with creating something to help them get where they want to go. Create eBooks, blog posts, videos or special reports.
Your audience wants to see the value. They want information and they want to be entertained.